Every habit-forming activity follows the same behavioral and neurological patterns, says New York Times business writer Charles Duhigg. His new book The Power of Habit explores the science behind why we do what we do — and how companies are working to use our habits to market products to us.
Russian researchers in Antarctica are on the verge of piercing a hole through two miles of ice into an ancient lake, untouched by the light of day for some 20 million years. But it’ll be a delicate process to break through without disturbing the pristine waters. Guest host David Green speaks with Antarctic researcher John Priscu about the process.